Battley Cycles

Shirts and merchandise neatly arranged inside a new showroom design at Battley Cycles in Gaithersburg, MD.

Penney Design Group (PDG) provided design and technical assistance for the conversion of storage and warehouse space into a new showroom for Battley Cycles. Using BMW Motorrad and Ducati Motorcycle design elements, PDG created a showroom experience that highlight the branding and lifestyle elements for both marques.

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January 30, 2023