We are honored to announce that Porsche Beachwood, one of the first Generation 5 Porsche dealerships in the Midwest, has been honored with the 2025 New Construction Project of the Year award by NAIOP Northern Ohio. This prestigious recognition celebrates exceptional achievement in commercial real estate development, architecture, and construction within the region, and we are thrilled that our design work played a central role in this project’s success.
At Penney Design Group, this milestone reflects our ongoing commitment to brand-focused architecture that brings spaces to life. We partnered with Penske Automotive Group and Marous Brothers Construction to bring this flagship dealership to life, turning a formerly abandoned hotel site just outside Cleveland into a dynamic 65,000-square-foot automotive destination that redefines what a luxury dealership can be.
THE SIGNIFICANCE OF THE AWARD
NAIOP’s New Construction Project of the Year award honors projects demonstrating excellence in design, function, sustainability, and community value. Winning this award reflects the deep collaboration and forward-thinking approach that went into Porsche Beachwood, transforming a neglected site into a vibrant commercial hub that serves both the brand and the local community.
BRINGING PORSCHE’S VISION TO LIFE THROUGH DESIGN
Porsche’s global design standards shaped every decision, from layout to materials. We aimed to create a facility that would not only meet the rigorous functional demands of a modern dealership and service center but also embody Porsche’s spirit.
One of the most striking architectural features is the custom ACM (Aluminum Composite Material) façade at the main entrance, inspired by the rear silhouette of the Porsche 911 Carrera. During the day, the façade filters natural light into the showroom, while at night, it is illuminated in glowing red, making a bold statement that perfectly captures Porsche’s iconic style.
Inside, the dealership boasts a two-story showroom connected by a built-in vehicle elevator, allowing for dramatic vehicle displays on both levels. This design not only maximizes the visual impact for customers but also optimizes space efficiency in the showroom.
The service area is equally impressive, featuring 19 in-ground vehicle lifts, each paired with fully equipped workstations designed to streamline technician workflow and enhance customer service. This level of operational sophistication supports Porsche’s commitment to high maintenance and repair standards.
THE COLLABORATIVE JOURNEY
From concept through completion, we worked side by side with Penske Automotive Group and Marous Brothers Construction to ensure every detail reflected Porsche’s brand standards of excellence and Penske’s operational and aesthetic requirements.
This synergy of design and construction expertise resulted in a dealership that is as functional as it is beautiful, earning high praise from the client and industry alike.
IMPACT BEYOND THE DEALERSHIP
Beyond serving as a state-of-the-art automotive retail and service center, Porsche Beachwood represents a significant investment in the local community. The project revitalized a previously underutilized site, contributing to the area’s economic development and job creation.
Furthermore, the design incorporates sustainable practices and materials that align with modern environmental standards, emphasizing responsible development.
LOOKING AHEAD
Winning the NAIOP 2025 New Construction Project of the Year motivates us at Penney Design Group to continue pushing boundaries in automotive dealership architecture and commercial design. We are passionate about creating spaces that elevate brands, enhance customer experience, and positively impact communities.
Porsche Beachwood is a proud example of what can be achieved when visionary design, skilled craftsmanship, and brand collaboration come together. We look forward to bringing the same dedication and creativity to future projects that help shape the future of automotive retail.
Here’s to bold design—and the teams that make it happen, including our design partners Tarantino Engineering Consultants, P.C. and Westside Engineering, LLC.